How do businessmen differ from people of art? Actually, practically nothing. They breathe the same air, walk on the same ground, communicate with the same words, using related concepts and meanings. We can say that they are already endowed with a common language. However, they do not always have the opportunity to use it.
Take, for example, the latest premiere from MARVEL. "Avengers: The Finale" has collected almost $ 3 billion at the box office. Now let's speculate. Is earning a business? Quite. At the same time, a whole team of representatives of the cinema was working on the film, wasn't it? In this case, art is tightly intertwined with commerce, complementing each other.There is no need to imagine some special common language created by sweat and blood. After all, in this case, we risk unnecessarily focusing on the differences. In fact, people of great (read — world) art speak the language of big business, and vice versa. The first one does not work in the modern world without large investments, and the second one does not work without a creative approach at all levels.
In Ukrainian realities, everything is a little different. It's more about finding common ground between business and art. The formation of a field within which they are able to see each other and start a dialogue.
When the representatives of the two worlds, separated for some reason, sit down at the common negotiating table, a new stage in the development of the country's economy will begin. In addition, the level of self-representation of Ukraine in the international arena will increase qualitatively.
In general, these two worlds are created by different people, methods and technologies in a relatively closed community, but the output is something surprisingly combined and complementary.
Creative industries today give the modern viewer products so impressive that they eventually become the goal of cultural development of society.