PHILOSOPHICAL GARDEN
ART AS A SCIENCE
Talk abstracts of conversation with Maxim Demsky and Demyan Om
Imagine an ordinary Ukrainian street hidden behind the hoods of poorly parked cars, crowded with advertising boards and dozens of road signs. And now imagine that cars are cleaned first. There is also more space for pedestrians, who are increasingly strolling along this street. Local entrepreneurs see the prospect, open cafes and cultural centers.


Then people start coming for a reason: someone goes out for a walk, someone for a coffee, someone for a lecture.


Then the advertisements and signs are removed — the street becomes even more attractive, only for nonresidents. Guests develop tourism, there is more money in the budget, cafe owners pay taxes, the welfare of all residents is growing.


Such a logical chain can be traced from the GogolFest effect, which has activated the development of the artistic direction throughout the country. Ten years ago it was a local art festival in Kiev, and now its creators are actively working in different regions, and bringing Ukrainian art to the international level.


In today's "Philosophical Garden", Maxim Demsky, a cultural figure and manager, GogolFest organizer, together with thinker Demyan Om, were looking for answers to the questions: is there a collaboration between business and culture, and does humanity need it?
About art and business


There is an opinion that in Ukraine a gap has formed between art and business, as well as between culture and society. In fact, these are parallel worlds. An artist and a business representative are unlikely to sit down at the common negotiating table.


However, in fact, business, like culture, is a full-fledged language of society. In the end, their goals are the same, but the means to achieve them are different.


Project management and budget management, associated with entrepreneurship, will have a very positive impact on the development of art.


Dreams, as a phenomenon, by themselves no longer interest the public. If art does not start actively studying project management, strong foreign players will come and fill the entire Ukrainian calendar of events.
It is a mistake to say that business works purely for profit. Money is, first of all, a means, an opportunity for the implementation of even larger and deeper ideas.


Only the business whose goals go beyond earning money has existed for tens and hundreds of years. Such commerce is flexible, but strong.


It is the achievement of higher goals that allows us to successfully survive periods of turbulence. In addition, in such companies, teams are formed on the basis of common ideas. This makes them very cohesive.


Agree, after the above, business and art do not seem so far apart from each other.
"In order for a big art project to take place, the authorities, activists, artists and business, firstly, must unite, and secondly, clearly understand what exactly they want to create"

Maxim Demsky
About culture in Ukraine


Ukrainian art is at an active stage of development. It's unique, like... metro in the Dnieper. This is a complex, and at the same time, a fairly small overall infrastructure project.


Art is developing rapidly, not limited to the usual three or four cities of Ukraine.


Settlements far from the capital, like Krivoy Rog or Rivne, cannot or do not know how to become a magnet for a major project. Therefore, they learned to work out small events on a point-by-point basis. Thanks to this, a completely new platform for development has appeared.
"The festival is a kind of training and a powerful educational project, implementing which a person goes through all stages of training"

Maxim Demsky
About an ideal future

I wonder what Ukrainian cities would be like in 50 years, provided that people would love to study philosophy?

Let's start with a pleasant fantasy that most bars will get mini-libraries, and the heated seats of world superstars will be occupied by interactive 3D models of ancient philosophers.

Cities will turn into powerful communities of altruists who offer, not wait. The now hyperactive consumption system will become a thing of the past.

The demand for participation and action will increase. Eventually, humanity will become over-saturated with unnecessary information and learn how to filter it.
There will be independent platforms where all types of discussions will be possible. The number of different types of physical spaces equipped with the necessary technical and managerial infrastructures will grow. They will play the role of platforms for the development of startups.


All this will gradually lead to the appearance of supersynergy. Without division into science, art or business. It will be an absolutely integral phenomenon, within which everyone will be heard.


The communication system will strengthen. Especially due to digital technologies. The logical continuation of the development of communication will be the horizontal construction of interaction between people.


Already today, every citizen of the country can write to the minister in the Facebook messenger. To communicate, you no longer need to break through to the secretary or send a letter by mail. Now everything is much easier.


In half a century, in an ideal future, people like ministers will travel with everyone on public transport. Because the need to use a car will simply disappear.
"Altruists do not need to be found, they themselves shout about their desires and intentions to act"

Maxim Demsky
Two ways

In order to achieve really important socio-cultural goals, expertise is needed. There is nothing shameful in learning from countries that have gone through a similar path.


There are two options for development: to send Ukrainian specialists to gain knowledge and experience abroad, or to actively return talented emigrants home. Both ways are risky, you know.


In the first option, a specialist can find more interesting opportunities and change his mind about taking his brains back to Ukraine.


The complexity of the second option consists in strategic planning and implementation. Let's be frank, there is simply nowhere to return promising and proven minds yet.
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