About business and culture
Business, among other things, is part of the culture. We pay attention to the way the office is decorated, how people are dressed, how they talk, how senior managers support certain projects. Ukrainian businessmen also support culture.
It should be understood that compared to Western entrepreneurship, ours is far from abundance. Usually, the bigger the business, the more "abstract" cultural projects are. For example, not many undertake to support domestic cinema. After all, this is a rather risky investment, you must agree.
At the same time, people who can be called patrons usually refuse this title. There are a lot of actual patrons among Ukrainian businessmen, but they don't like to talk about it. Why do entrepreneurs engage in patronage? What, besides money, can you get from this?
Now we are approaching the concept of the common good, which we used to perceive quite abstractly. Nevertheless, it is important to convey the idea: the common good is also my good! You can also paraphrase it like this: "I live in my country, among my culture, so I put something into it." It's a good life. And a good life is not equal to profit.