There is always a place for culture in business
The importance and necessity of culture for business is especially evident during international cooperation. And what can we say about cooperation between representatives of American, European, Asian and Australian companies, even if all people are different within Ukraine.
Each nation, country has formed a certain concept about this or that thing. In a word — the mentality. Strange as it may sound, but the cultural factor needs to be studied, first of all, during the construction of work and entering the international market.
To successfully conduct projects in other countries, it is not enough to know the basics of project management on the international market. It is necessary to deeply understand the culture of people, their history, values, the books they read, the films they watch. It is important to study how the learning process is built in schools and universities, and how the interaction between colleagues takes place.
At first glance, this does not concern business in any way. However, the better people understand each other's culture, the better communication and mutual understanding in the team becomes. Accordingly, the work becomes more efficient. After all, when everyone stays within their own closed world, communication and mutual understanding do not improve.